2022 Grant Program
Applications for 2023 will be open in September 2022.
Proud to be the largest pork producer in the world, Smithfield has been providing quality, hand-trimmed products for families to prepare in their kitchens and backyards since 1936, and has continued the support of passionate barbecue enthusiasts engaged in the sport of barbecue. Smithfield is investing in the future of barbecue with the Smokin' With Smithfield Grant Program, designed to support barbecue competitions across the United States.
The Smokin' With Smithfield Grant Program is open to Nonprofit, Community, and Event Organizers that host sanctioned barbecue contests, while delivering key services and resources to the contest's participating teams.
While Smithfield has other barbecue-specific programs that support the sport, our Smokin' With Smithfield Grant Program provides funding to sanctioned competitions to make them more enticing to both the Cooks and the General Public. Smokin' With Smithfield Grants are a maximum of $3,000 to deepen the entire prize purse payout among all recipients.
Rules and Requirements
By submitting an application for your event to be considered for a Smokin' With Smithfield Grant, you hereby acknowledge and agree to the following:
- All Smokin' With Smithfield Grant decisions are in the sole discretion of Smithfield. Grant awards are subject to and contingent upon the applicant's acceptance of and compliance with Smithfield's standard terms and conditions, which will be provided upon notification of any potential Smokin' With Smithfield Grant award.
- Any Smokin' With Smithfield Grant money awarded must be used to deepen the prize money payouts to all recipients.
- Grant recipients are required to include Smithfield branding in all event marketing materials and signage, as provided by Smithfield.
- Grant recipients are required to include the Smokin’ With Smithfield program name/logo on all checks, trophies, event promotion (i.e. social media, ads, website, etc.) and any contest apparel created for the event, as directed by Smithfield.
- Grant recipients are required to provide exclusivity to Smithfield within the Pork and Ribs categories as sponsors. No other Pork brands can be leveraged as sponsors of the event or provide pork product to the event. The foregoing exclusivity shall not apply to sponsorships of individual competition teams.
- Grant recipients must guarantee that basic services like trash, water, ice, power and port-a-potty servicing will be available throughout the event.
- Within three weeks after completion of the event, Grant recipients must provide Smithfield with the following event information and materials: (i) photos of signage, trophies and prize money recipients, (ii) total number of event attendees and mentions on social media posts, (iii) total number of teams competing, (iv) a list of team names for Grand Champion, Reserve Grand Champion and 1st Place Winners in both Pork and Ribs categories; (v) the number and percentage of teams cooking with Smithfield in the Pork and Ribs categories, based on key results seen at Meat Inspection; (vi) a list of all participating teams and contact information; and (vii) Smithfield will provide each team a survey after the event to help give a get a better understanding of the event moving forward.
Qualities of a Successful BBQ Event
- Sufficient Event Advertising - Ensuring the event is well promoted to BBQ enthusiasts and within the community to drive attendance to the event. In addition to traditional event marketing (radio/tv, posters, mailings, e-blasts, newspapers, etc.), leverage social media platforms such as Facebook and Twitter to promote the event.
- BBQ Teams Have What They Need - Guaranteeing the basic services such as trash, water, ice, power, port-a-potty servicing and security are available.
- Well Organized - A well organized competition tends to be a successful event. Planning ahead for tasks such as communication with the sponsors/vendors, meat distribution to the teams and having contingency plans in place for emergencies will make for a much smoother event. Events should als o follow CDC guidelines as well as local regulations in order to ensure safety of all event attendees.
- Family Friendly - Hosting a family-friendly event that includes the whole family helps invest in the future of BBQ. Offering BBQ teams and the community the opportunity to participate in contests such as the Kid’s Que or Dessert competition enables the whole family to get involved and helps increase event attendance.
- Judging - Ensuring the proper number of judges (based on the sanctioning rules) are available to judge the competition.
- Positive Feedback - The best way to help measure success of a BBQ competition is through event feedback. Pitmasters are more likely to attend an event if their fellow Pitmasters are sharing positive feedback about their overall experience.